New Google Analytics Filter Fields
One great feature of Google Analytics is the ability to make filters and dig in deeper to analyze traffic data. Google Analytics recently launched some new filters around mobile and social. Use these new filter fields for improved data analysis and for more refined and targeted reporting views. I particularly like the mobile filters. To see all of the documented filters go here.
Mobile
- Is a mobile device
- Is a tablet
- Mobile brand name
- Mobile model name
- Mobile marketing name
- Mobile pointing method
- Mobile has QWERTY keyboard?
- Mobile is NFC supported?
- Mobile has cellular radio?
- Mobile has wifi?
Social
- Social network
- Social action
- Social action target
Content & Traffic
- Hit type: (page, social, transaction, etc.)
- Internal search term
- Internal search type
Audience / Users
- Browser size
- IP version
E-commerce
- Local currency code